Music Blog Post

Beautiful Entropy 🌹

Logo

For our music marketing project, we chose the genre alternative rock, in which we delved deeply into the choices similar bands made from everything concerning marketing to the actual composition of our music video. Our band’s name is Beautiful Entropy, and our name holds a lot of significance. Entropy is known as the chaos and disorder that exists within our universe, and humans combat this energy by expressing themselves through a creative outlet. In our brand, we wanted it to be something people associate with beauty everyday, so we selected a rose. Then, we realized we had to symbolize some sort of entropy, so we developed a theme of the rose melting. This logo that we used throughout all of our platforms was used to symbolize the true meaning of “beautiful entropy”. We used maroon and black as our main colors because certain shades of red symbolize energy, which would be a parallel to the energy within our entropy, and black because it was a common color used throughout alternative rock bands we researched such as Cage the Elephant. Our band consisted of two members, who wore black leather jackets and bandanas that were red, to continue with the continuity of the colors as well as emulate the other rock band pictures we found through our research. Most pictures were simple with lighting tricks used to emphasize the grungy aspect of our band.  Here are some pictures from our gallery:

Within our genre of alternative rock, we wanted to do research on marketing techniques and trends that were used. One of the bands we researched, Cage the Elephant, took largely to online platforms to market their music and band. They used Instagram the most in particular, to live stream and connect with fans, post teasers, reply to comments, post about upcoming tour dates, and most of all just keep their fan base up to date with everything they were doing. With over 500k followers on Instagram, Cage the Elephant is widely popular through that specific social media platform. Also, on their Youtube channel, they have videos of past performances and music videos that the band has done, to attract an audience of creative and artistic people. We also realized how important their website was, and we look a lot of inspiration from it for our own website. We took many tips from their website such as having a straightforward and concise homepage, to having pictures of the band clearly displayed, as well as an area to purchase merchandise and see tour dates. From this, we used inspiration for our website to keep it as clean as possible and as easy to use so fans could find exactly what they are looking for. 

Another band we researched was Half Alive, which also had common trends that Cage the Elephant displayed, but also included a wide variety of streaming platforms for their fans to attain their new music. We realized through this that the more online streaming platforms we could get our band on, the better, since almost all streaming platforms had various target audience ages. Another thing we noticed from Half Alive was on their music video “still feel”, it attracted attention due to its “choreography and cinematography, done by lead singer Josh Taylor. This gave us inspiration to incorporate an artistic element into our music video, which we did through dancing. 

To market our small new band, we created merch, posted newsletters around the city, and used our website and social media to our advantage. These are two examples of newsletters we posted on our social medias as well as around the city:

Our merch was available for purchase through our website. We created similar products to what Cage the Elephant had, because our funds were limited, we wanted to produce what would definitely sell. We created pins, beanies, phone cases, and pins and offered them at affordable prices, since we are such a small band. We developed a newsletter that had our upcoming performances from around May to November that we were able to secure at small cafes around Fort Lauderdale and Miami. On our newsletter that we posted around the city as well as on our social media platforms and website, we included the locations of our bands’ performances. Our website: https://raisaali11.wixsite.com/beautifulentropy was a major platform we used to market our brand. It was a spot that fans could go to and get access to everything our band had to offer. We have links to our social medias, platforms to directly stream our single “Trouble”, our contact information, a gallery of pictures, and so much more. Finally, our social media was Facebook, Tik Tok, Snapchat, Twitter, and Instagram. On snapchat we used a public profile to constantly be able to update our fans by posting videos and pictures of what the band was doing. On Facebook we were able to reach an older target audience and promote our content there as well. On Twitter we often posted teasers on our upcoming music and would release new performances on there as well. Through Tik Tok, we posted a challenge that our fans could recreate and use to promote our song. Although Tik Tok is not popular among alternative rock bands, it surpassed Instagram with over 1.5 billion downloads, so we decided that the smallest amount of publicity would do us really well. On Instagram we focused the most and spent the most time on. Here, we went live often, which was an easy way to stay interacted with our fans and talk to them. Also, we were posting daily, always posting teasers and behind the scenes of music videos and song recording sessions. The more personal we kept our Instagram, the more we attracted loyal fans. 

Merch

Through the production of this music video, I learned to take chances and produce a risky story for our fans. The story could be easily relatable to, which made the production that much more worth it. I learned about time management being essential and being creative with where we shot content. By creating this entire marketing campaign, I realized that I had to understand our demographic a lot more and know what would attract them. It was important to our band to keep our content simple yet effective, and we achieved this through research on other alternative rock bands as well as by properly understanding our demographic.
Here is a like to "Trouble" by Beautiful Entropy:
 https://www.youtube.com/watch?v=BbulampBCcY